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Terms of Service

Last updated: December 2025

1. Agreement to Terms

These Terms of Service ("Terms") constitute a legally binding agreement between you ("User," "you," or "your") and Dealer Software Solutions, LLC ("Company," "we," "us," or "our") governing your use of LoyaltyLink ("Platform" or "Service").

2. Description of Service

LoyaltyLink is a real-time customer re-engagement platform that:

  • Accepts VIN-based campaign uploads from dealerships
  • Processes CDK/Fortellis webhooks for service events
  • Matches incoming VINs against active campaigns
  • Sends email notifications when matches occur

3. Eligibility

To use LoyaltyLink, you must be:

  • An authorized representative of an automotive dealership
  • Authorized to upload VIN data on behalf of your dealership
  • Compliant with applicable data protection regulations

4. Acceptable Use

You agree to:

  • Upload only VIN data you are authorized to use
  • Use the platform only for legitimate dealership marketing
  • Comply with Toyota LEO guidelines when using Toyota customer data
  • Not attempt to reverse engineer or access other dealerships' data

5. Data Responsibilities

You are responsible for:

  • Ensuring you have rights to use uploaded VIN data
  • Setting appropriate campaign start and end dates
  • Compliance with manufacturer data usage policies

6. Disclaimer of Warranties

THE PLATFORM IS PROVIDED "AS IS" WITHOUT WARRANTIES OF ANY KIND. WE DO NOT WARRANT UNINTERRUPTED OR ERROR-FREE OPERATION.

7. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES.

8. Termination

Either party may terminate with 30 days notice. Upon termination, all campaign data is deleted per our standard data lifecycle.

9. Contact

For questions about these Terms: [email protected]

Dealer Software Solutions, LLC

LoyaltyLink — Customer re-engagement for automotive

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